Outcome first
Start with the recurring job and business outcome. Technology is a means, not the product story.
About Coral Shark
Keep the Business. Modernise the Work.
Practical automation, with a named person accountable for the work.
Coral Shark helps established UK service businesses remove repeated admin without hiding judgement, risk or unknowns behind software. Rob McNinch operates the service and is accountable for the work.
Business identity
- Trading name
- Coral Shark
- Proprietor
- Rob McNinch, trading as Coral Shark
- Legal form
- Sole trader
- Business/service address
- 106 Biddulph Road, Congleton, Cheshire, CW12 3LY
- hello@coralshark.co
- Website
- coralshark.co
Coral Shark is VAT registered. VAT registration number 526 782 857. Effective date 1 January 2026.
Small reversible scope
One workflow first. Expand only when the first result earns it.
Human control
Routine work can move faster without pretending pricing, trust, disputes or accountability are defects to eliminate.
Evidence over claims
FACT, ESTIMATE, INFERENCE and UNKNOWN stay visibly separate. Real customer proof requires permission.
The method is deliberately sceptical of complexity.
Sometimes the best recommendation is to stop the work, simplify the process, use a feature already in the existing system, collect missing evidence or keep the task human. Coral Shark does not sell complexity as sophistication.